Born in East Los Angeles, raised in Lawndale, California. High School graduate of Leuzinger High School. Bachelor of Science from Loyola Marymount University. Audit Manager of Arthur Young & Co. Formerly Chief Financial Officer Lozano Enterprises dba La Opinion. Reluctant Entreprenuer since 1988 of El Clasificado. CEO of EC Hispanic Media, El Clasificado Media Group and the creator of Quinceanera.com Magazine and Expo. Chairperson of the International Classified Media Association, ICMA, headquartered in Amsterdam.

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