As the American population continues to increase in their adoption of smartphones, apps have become more commonplace. In many cases, they have replaced the way we communicate as well become…
A remarkable find for market researchers planning their advertising campaigns around Copa America 2016 is the great ethnic divide in interest when it comes to soccer preference among Hispanics and…
A date for soccer enthusiasts and US marketers to remember is when the Copa America 2016 events begin on June 3rd. Not only will this event produce high overall television…
Set to be hosted at the Levi’s Stadium in Santa Clara, CA this Sunday February 7, Super Bowl 50 carries a lot of expectations in our hearts as we root…
How First Generation Hispanics Interact with Media As generations of Hispanics living in the United States continue to increase, so, too, does their level of acclimation with American culture. This…