One of the biggest sporting events for football fans everywhere will soon hit headlines closer to home for US Hispanics. Kicking off on June 3 and culminating with a final event on Sunday, June 26, 2016, there’s plenty of reasons to be particularly excited for Copa America 2016.
Celebrating the 100th anniversary of Copa America, which has always before been held in South America, the two biggest soccer confederations, CONCACAF and CONMEBOL, have decided that Copa America Centenario will take place in America for the first time ever.
Breaking more traditions from previous games, this forty-fifth edition of Copa America will expand the usual number of competing teams from twelve to sixteen. Ten teams will participate representing CONMEBOL and six will represent CONCAF. Of the teams in line to participate, currently only fourteen have been set. [1]
Get ready US Hispanics. Sure the TV broadcast is just fine. But how about witnessing the glory of football at the highest live in person right in your city?
Advertisers: Take note
With football being a major event for Hispanics in general, consider Copa America as then the premier cultural event for Hispanics as it features all the teams and players they care about most. Now set to be held in the US, Copa America 2016 will bring on a plethora of great opportunities for advertisers trying to reach US Hispanics. Have you already considered a Copa America 2016 campaign? Centenario will be tailor-made for US audiences and is projected to have an average per game audience on Univision of 1.8 million viewers aged 18 to 49 — that’s more viewers than the 2014 FIFA World Cup had. [2]
Los Angeles makes the list of host cities
Los Angeles has been selected as one of ten host cities for the 2016 Copa America Centenario.
While the tournament is being managed by CONCACAF and CONMEBOL, the ruling federations for soccer in Latin America, the U.S. Soccer Federation will serve as the local organizing committee. This event will then be looked at as a testament to how best the U.S. Soccer Federation is able to manage the planning and organization of large events like this one. Hopefully all goes well, as they are expected to bid on bringing the World Cup back to the United states in 2026.
Other US Cities include Boston, Chicago, Houston, New York, Orlando, Philadelphia, Phoenix, San Francisco, and Seattle.
For more information on Copa America 2016, ticket sales, and particular dates or venues visit: www.CA2016.com.
Stay tuned for more info on how to direct your 2016 campaigns to take advantage of the rich opportunities that Copa America 2016 will bring.
[1] https://corporate.univision.com/centenario/ [2] https://www.lagalaxy.com/post/2015/11/19/los-angeles-selected-host-city-2016-copa-america-centenario
