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While a lot has been said about how US Hispanics behave, real actionable insights often seem to be lacking in regards to how companies can not just reach the American-Latino market, but also truly relate, and, furthermore, increase general revenues from a loyal purchasing market with a purchasing power of over $1.3 trillion.

Today, our CEO and Co-founder of EC Hispanic Media and El Clasificado, Martha de la Torre shares five key insights to helps businesses improve their brands recognition within the US Hispanic community to help improve the ROI on their American Latino ad campaigns.