Since mobile phone adoption became more prevalent within the Hispanic community, the marketing buzz has generally surrounded how much Hispanics over-index on mobile. Nowadays, it’s become almost common knowledge that for companies looking to reach the American Latino consumer, mobile marketing NEEDS to be a part of the general advertising budget. However, launching a campaign, just for the sake of launching a campaign doesn’t necessarily mean that the advertising will be successful. In order to improve the company’s Hispanic mobile marketing, companies that further understand the behaviors and tendencies of the Hispanic-American consumer as well as the search engines the market is using (which is largely Google currently), the campaign has a chance not only to succeed, but to conquer.
