Latina Moms are most frequently the decision makers when it comes to purchases for Hispanic households. As a result, companies looking to market towards Hispanic families will often have to target their campaigns towards reaching Hispanic mothers to see the best ROI for their ad campaigns by identifying the general trends and advertising preferences regarding formats, medium, languages, and types of campaigns that resonate well with Latina moms to determine the best practiced strategy for improved results.

Latina Moms Advertising Preferences Inforgraphic