When FIFA chose Los Angeles in 2022 as a host city for the FIFA World Cup 2026™, the machine behind the dream was already moving. Public agencies. Small and big businesses. Everyone got to work. The city is also preparing for the 2028 Olympic Games.
In Southern California, people welcomed the news. World-class fútbol at home. Jogo bonito in your backyard. It feels like a test before the Olympics, just two years later.
Procurement, money, and big expectations
For the last two years, one word has taken over LinkedIn: procurement.
No one really knows how much money Los Angeles will make. The numbers from the 1994 FIFA World Cup still feel unclear. Back then, projections went over $600 million, but reality did not match the hype.
Still, the local government moves forward. Leaders bet on local entrepreneurs. Many of them enter public contracts for the first time. Southern California brings a strong multicultural community. One thing connects them all: love for fútbol. That passion will drive spending everywhere.
Not just sponsors, everyone wants a piece
Big brands like Coca-Cola, Adidas, and Visa will show up strong. But they are not the only ones.
Small and medium businesses already plan how to win during the world cup FIFA fútbol advertising Latinos moment. Soccer fever spreads fast, and it touches everything.
Retail. Food. Services. Transportation. Entertainment.
Think about it. How many people already print jerseys at home and sell them to friends? Hotels and vacation homes get upgrades. Many are already booked for match days. Restaurants plan mini fan zones to catch every game.
The game keeps growing in the U.S. That makes it easy. Almost any business can connect to soccer.
Eight matches. One city. Everyone feels it
Los Angeles will host eight matches. That impact will reach all of us.
At El Clasificado, the team has spent months preparing. Rolling up sleeves. Planning. Testing ideas. Finding ways to make world cup FIFA fútbol advertising Latinos work in print.
A flyer built for soccer fans
In the first months of the year, El Clasificado launched a special glossy flyer. It goes inside the paper during the second week of each month. Distribution focuses on key locations.
One side sells advertising. The other side celebrates soccer.
January featured Mexico. February Argentina. March Brazil. April will highlight the United States. In May, the flyer will include a full match calendar.
This campaign celebrates Latino pride. It brings people together. It builds excitement across the Americas as we get ready for the biggest World Cup in history.
Product details
Glossy flyer
Size: 8½ x 14
Placed inside El Clasificado
Availability
One strip ad below the team
Six 1/8 page ads per region
Two 1/4 page ads per region
A model that works
In 2014, El Clasificado launched its first soccer-only supplement. That was the World Cup in South Africa. Since then, the company has printed content for every tournament and major soccer event in the Americas.
These products bring strong extra revenue. The World Cup draw triggered Rumbo al Mundial. This edition includes calendars, group charts, team guides, and collectible posters.
People keep them. Latinos tape them on walls. They share them on WhatsApp. They take them to taquerías and barbershops.
“Qatar 2022 brought strong revenue, and we expect even more for 2026,” said CFO and Co-Founder Joe Badame.
A city full of soccer energy
Los Angeles will turn into a full-on soccer party. A real bullicio. Fans everywhere. People ready to enjoy.
Now, let’s hope the LAX People Mover is ready by June.
Fingers crossed.
For media inquiries, interviews, or more information about this article, please contact:
Fatima Velez
Public Relations & Community Outreach
[email protected]
562-450-5067
