For the first time in history, Latinos represent the largest minority in the electorate with an estimated 36.2 million eligible voters, making outreach in across the nation more important than ever, especially in areas with high Hispanic populations.
And as the Hispanic population share has grown in Los Angeles, so has it followed in San Diego County where the Latino population share has increased from 14% in 2000 to 35% in 2022 , but getting the excitement necessary for collecting their votes hasn’t been easy for many politicians. And, as more Hispanics are showing up as first time voters it’s never been more important to capture this interest than now.
In no small part, this can be attributed to be a lack of voter outreach as 25% of all eligible Latino voters said they were never contacted by a political party or candidate.