With 32 million eligible voters, Latinos represent the largest minority in the electorate for the first time in the United States, making outreach in across the nation more important than ever, especially in Iowa areas with high Hispanic populations.
And with Latinos making up 3.4% of eligible voters across the state, they’re a growing voice. One that increased by 130.2% from 2000-2017. As the population continues to grow, getting the excitement necessary for collecting their votes has become a campaign necessity, even if it hasn’t been easy for many politicians. Especially, as more Hispanics are showing up as first time voters, it’s never been more important to capture this interest than now.
In no small part, this can be attributed to a lack of voter outreach as 49% of all eligible Latino voters said they were never contacted by a political party or candidate.