Los Angeles, CA – May 29, 2008 – While declining circulation plagues print publications nationwide, and publishing experts industry-wide are making the bold assertion that ‘print is dead’, Spanish-language classified weekly El Clasificado continues to see an explosive growth in circulation — 32% since January 2007 – as well as a growth of more than 26% in advertising revenues for the year 2007 over 2006.
El Clasificado was founded on May 4, 1988 to serve the Hispanic community by connecting buyers and sellers of services, merchandise and information in a comfortable, educational and welcome format. Twenty years later, the organization has not strayed from its mission and remains true to its core values of investing in the community it serves, amidst a period of exciting growth and recognition.
Thanks to a business model that encompasses a commitment to enrich the local community by offering free, educational grassroots events, empowering editorials, and creating job opportunities in its community, El Clasificado has recently earned placement on the 2008 ICIC-Inc Magazine Inner City 100 List. According to the Initiative for a Competitive Inner City (ICIC) and Inc Magazine, creators of the award, the list includes only “high-growth businesses that help create jobs, income, and wealth for local residents.” ICIC was founded by Harvard Business School Professor Michael E. Porter, considered by many the guru of competitive strategy.
Further recognition as CEO Business Woman Making a Difference went to Martha de la Torre, Publisher of El Clasificado and its Latin Alternative Entertainment publication, Al Borde, in April 2008 by the Los Angeles Business Journal. “We are proud to be recognized not only as a successful business, but more importantly as a successful business that creates jobs and value to the communities we serve, especially those in the inner city that need revival and hope,” states Martha, a native of Los Angeles and alumnae of Loyola Marymount University.
Under Ms. de la Torre’s leadership for the past twenty years, El Clasificado has been named one of the fastest growing companies in Los Angeles by Hispanic Business, Inc Magazine, and the Los Angeles Business Journal. In April 2008 the Association of Free Community Papers (AFCP) bestowed on El Clasificado and Al Borde a combined total of 7 excellence awards, including Best Presentation of Classified Advertising on the Internet for El Clasificado.com.
El Clasificado (www.elclasificado.com) is a multi-media Hispanic print, online and grassroots event marketing solutions company targeting the Hispanic community. El Clasificado is a verified publication with a weekly circulation of over 325,000, and is distributed in over 220 cities in Los Angeles, Orange, Riverside and San Bernardino Counties.
Al Borde (www.alborde.com) is a free publication that reaches the18- to 34-year-old Hispanic demographic, and serves as the best source for Latin Alternative entertainment news and information.
Contact:
[email protected]
(800)450-5852
