In 2009 a new dental firm was looking to expand, but was having a difficult time finding new customers and needed to make some changes. Working out of a single small office, New Millennium Dental Group was looking for a way to advertise without having to spend a ridiculous amount of money, and decided the best way to save would be to advertise in a very local area.
Advertising today is very expensive, making marketing for small businesses even more difficult. For dental firms, this can often be even more challenging as there are often many dental firms in a given area. With the increased competition, many times people will opt for nearby solutions to help save time, making local advertising key for businesses looking to succeed in competitive marketplaces. With radio and TV ads, New Millennium Dental Group found they would be paying more to reach consumers that were not in the area and less likely to show a strong response to the advertising.
New Millennium Dental Group met with one of our El Clasificado representatives and explained their situation to us including their marketing goals as well as budget limitations. Hearing this, we worked together to develop a marketing plan that fit their needs. Using our many distribution points near their office, we selected three localized zones that targeted only people close enough to visiting a new dentist and created local, specialized ads, which targeted the Hispanic community in their area and with a strong call to action, promoting New Millennium Dental Group’s lower prices to get consumers in the door.
Since the start of their El Clasificado advertising in 2009, our localized marketing campaign has allowed New Millennium Dental Group to grow and continue being successful. The dental firm has expanded from the one small office to four large offices throughout Los Angeles County as they have taken on multiple partners. They continue to advertise with EC Hispanic Media today.