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Continuing with recognizing the importance of Latina Moms and the influence they possess in regards to family purchasing decisions as well as the influence they possess in US Hispanic households, employees of EC Hispanic Media shared their first, funniest, and favorite memories of their mother growing up as well as the values that their mother instilled in them that they continue to hold and still maintain today.



Diana: My first memory of my mom is she’s always in the kitchen and she’s always cooking. Her food would be my first memory. And her hugs.

Willy: The first memory of my mom has to be, definitely, her dropping me off at school. She was always making time to drop me off before work.

Andrew: First memory I have of my mom is that, when I was a kid I had problems with my teeth, my two front teeth, and so the dentist had to pull them out. And after, I must have been like three or four years old, and after that my mom would just come in and comfort me, I remember, and tell me “Everything’s going to be okay and this is just temporary,” and that’s probably the first memory that I have.

Gil: The first memory of my mom I would say goes way back to, I was probably around three years old, and I remember her putting me in preschool and me crying the first few days, and her having to come pick me up and kind of rescue me. So those are probably the earliest memories that I have of her.


Jessica: My favorite memory with my mom must be my Quinceanera. Her being down the aisle and me having to walk to her and then at the end getting to hug her and both crying together.

Willy: A memory with her was going, being outdoors, going camping every year. We did a family trip and her just taking care of the whole camping trip, cooking, and making sure we were fine and just being outdoors with her. That was a great memory.

Diana: My favorite memory—I have a lot of them—but one of them is, you know my mom is my rock so for me, it was very important when I got married for both my mom and my dad to walk me down the aisle. So, as of right now, that’s my favorite memory of my mom. Having her by my side.


Andrew: The funniest memory I have with my mom is that when we were kids, when we were young, she would do this bat face. She’d like put her teeth back like, you know, and flap her hands just to make us laugh. And just, because she was never that outgoing, but for that moment she would be really outgoing.

Willy: The funniest memory of my mom is the way she tells jokes. She can’t finish the punchline. Any story, any funny story, any joke, she loses her breath. She’s gets all red, sweaty, and everything. As a matter of fact, I’m probably sweating now and she’s the same way.

Jessica: Funniest memory would have to be when I was thirteen. We were having a birthday party and with the tray of food she crashed into the window and the food went flying and we all laughed and my dad was making fun of her too saying, “We don’t need a clown for your birthday, we have your mom.” But yeah, so it would have to be that.

Gil: Funniest memory of my mom wasn’t funny at the time. Now that I look back on it with my brothers and sisters and we all laugh about it, was she was a real stickler for making us finish all of our food whenever we were at dinner. And to get us to finish our food, and you’re talking about a brother, and a sister, and me that are less than a year apart between each one of us so we’re all very close in age and we weren’t very affectionate with each other back then we were very competitive and always fighting and always wanting our own space. So, 7, 8, 9 year old kids that just hated to be around each other. Well she would make us sit at the dinner table holding hands until we finished our food. The only time we could let go of each other’s hands is if we were picking up the fork to put a bite of food in our mouth and I remember us just crying our eyes out. We’re little kids just hating to go through that, but it was hell back then but it’s funny now that we look back on it.


Jessica: The values that my mom had taught me and I still carry on today is honesty and happiness. She told me to always be happy with myself with what I do and always to be honest with myself and with others.

Andrew: The values that my mom tried to instill with me that I carry with me today are confidence, respect for others and myself, unconditional love, honesty, and hard work, diligence, is what she instilled the most and I carry that with me to this day.

Diana: The value that my mom has always instilled in all of her children, especially me being the only daughter, is that family is key and you always have to be together and you have to look after each other. Especially during the holidays she has to have us all be together. My parents travel to Mexico quite a bit, so if there’s holidays inbetween I make sure that all my siblings come over to my house for the holidays or they’re always with me at any special occasion that I have. Family.

Willy: The value that she instilled on me is, you know, work ethic. Definitely, jobs, make sure you’re doing job and if youre going to do your job you do it right and professional and just keep at it everyday and make sure at work you do your job and make sure you have a job and keep working at it.   Hard work pretty much is just what she instilled in me. Let me know that’s the way of life. Hard work.

Gil: My mother really instilled the values of honesty and integrity in my brothers and sister and me.

Hispanic Buying Power Report