Hispanic Millennials are expected to continue possessing a large share buying power in the United States; however, setting up marketing strategies to target this demographic walks a fine line between understanding the influence their families play in their lives and the ways in which American culture has helped to distinguish them as separate from their parents. As a result of these differences, Gen-Y Latinos have cultivated an identity that is unique in the balance that is played between their American cultural connections and the respect they have for their heritage.
Here are ways to better understand the effects that the influence of Family and Culture have played in the lives of the Hispanic Millennial.
Are you a part of a company looking to advertise to a US Hispanic Millennial audience, but not sure about the best ways to reach the Gen-Y Latino audience? Or wanting to make sure that your message will be received that well by Hispanic-American Young Adults? Contact us today to set up a five minute consultation and get on your way to start improving your results!