With social media still being relatively new, and not entirely understood by many advertisers, and even less so, advertisers looking to target the Hispanic market, EC Hispanic Media commissioned a study by Applied Marketing Strategies. The study, conducted in the last quarter of 2013, brought insights regarding how US Hispanics interact within the social media platform, political preferences and views, as well as shopping behaviors.
While the full report is available for download now, here are some of the findings that were brought to light as a result of the US Hispanics and Facebook report.
For a full copy of the free report, visit the US Hispanics and Facebook study page.
