Al Borde presents 2010 – Escuela de Rock

By August 27, 2010Latest News

The event brings forth key players of the Latin alternative music community to a space where music aficionados can learn one-on-one what it takes to make it in the music biz.

The free, all ages event will take place on Friday, November 19th at the Boyle Heights Technology Youth Center from 3-8p.m., and consists of music workshops and discussions followed by a rock musical performance.

Al Borde’s “Escuela de Rock” music clinic is designed to teach aspiring musicians the ins and outs of the profession. Invited panelists will lead the workshops and discussions, touching on key topics that are vital to striving musicians.

Music writing, recording, performance, marketing, promotions, endorsements, engineering, production, image, publishing and copyrighting dialogues will be moderated by Jorge Leal, Historian & Journalist, and led by Latin Grammy Nominated Artist (2010) PerroZompopo, Marissa Lopez, Associate Director at BMI, Cesar “Vampiro” Lopez (guitarist to Mexican rock legend, Jaguares), independent promoter Clemente Ruiz, Roxana Lissa, President of RL Public Relations, Yvonne Drazán, Creative Director at Peermusic, Aaron Serfaty, Latin Percussion Professor at LA Music Academy and USC Thornton School of Music, Gustavo Galindo, Singer/Songwriter signed with Surco-Universal Latino label, Moisés Baqueiro, Bassist (Bayú, Satélite, Los Abandoned) and Producer (Love Star), Sebastian Krys, Producer (Rabanes, Chayanne, Marc Anthony, Shakira, Thalía and Enrique Iglesias) and Mariluz González, of Vesper P.R. & Sourpop Records and Radio Host forTravel Tips for Aztlan.

In true Al Borde fashion and immediately following the discussions, the event will close with an unforgettable rock performance by the winners of Escuela de Rock’s “We’re Looking for a High School Band” contest where one high school band is chosen to open tenor for San Diego based rockers, Los Hollywood.

Los Hollywood- is a powerful indie rock trio from San Diego, California, winners of the first MySpace Latino talent search competition which awarded them national sponsorship from the social network for one calendar year.

WHERE: Boyle Heights Technology Youth Center

1600 E. 4th street

Los Angeles, CA 90033

(323) 526-5800

Take a look at last year’s Escuela de Rock event where Al Borde tapped four musicians from local rock en español groups Los Abandoned, Jumbo, Fatima, and Chencha Berrinches to serve as panellists, and to perform in an unforgettable jam session where for the first time ever all four musicians performed together before a live audience.

Escuela de Rock is sponsored by El Clasificado, Monster Energy Drinks and the U.S. Army.

For sponsorship opportunities please contact:

Steve Nunez, Senior Marketing Coordinator, al 1-888-204-4591 | via e-mail [email protected]