As I introduce myself to my new colleague and upcoming speaker at Digital LA’s Cinco de Social, Gabriela Alvarado, I ask her to tell me a few things about herself to whip up a quick bio, she giggles and modestly starts throwing out a few adjectives and “defining” characteristics.
“Salsa.” she says, “Ummm…passionate about Latino culture…”
She casually lists features as if her presence, bio, and contribution to EC Hispanic Media’s company culture and Social Media strategies are anything less than compelling. They’re downright fascinating.
As an Editor and Strategist at EC Hispanic Media, Alvarado oversees AlBorde.com, ElClasificado.com, SuSociodeNegocios.com, and last, but not least, Quinceañera.com to ensure that each brand’s content and social media posts are expected, and able, to maintain high engagement levels with the brand’s Hispanic reader personas.
With this powerhouse playground of content, she’s definitely orchestrating an impressive wave of new media serving the U.S. Latino market.
Oh…and don’t forget about the salsa-dancing.
Join Digital LA this Monday evening at the Viceroy Hotel in Santa Monica to celebrate Cinco de Mayo with a special Latino Social Media Panel featuring Alvarado, along with a bevy of other confirmed Latino-focused new media influencers.
Fact: Hispanics embrace technology faster than any other demographic in the U.S., and the numbers are just heating up. Looking forward to a fiery evening of tech, conversation, and…maybe a margarita or two. See you there!
Cat Mangan – contributor
