First-Of-Its-Kind Program Seeks to Fill an Educational Void
within The Hispanic Market in Automotive, Banking and Insurance Industries
November 16, 2011. Los Angeles CA
EC Hispanic Media (an LA-based Hispanic Media Company) and global marketing information services company J.D. Power and Associates announce an agreement to produce unique voice-of-the customer content for the U.S. Hispanic market. The agreement seeks to fulfill a unique need for relevant research-based information in the Hispanic market to help Hispanic consumers make better informed purchase decisions using the voice of the customer. Both companies are set to launch a major joint sales and marketing push to present these data-rich programs to national and regional clients in the automotive, insurance and banking industries.
Working together, EC Hispanic Media will utilize its award-winning distribution system to publish unique content drawn from J.D. Power and Associates voice-of-the-customer research. The alliance provides weekly publication of content for one year in EC Hispanic Media’s publications. The topics will cover the banking, insurance and automotive industries. Examples of topics will be: car safety, buying vs. leasing, fuel economy, child safety, understanding the customer service index, initial quality studies, insurance tips, bank rankings and more. “J.D. Power and Associates has an impressive amount of qualitative and quantitative data that needs to make its way to the Hispanic consumer. We are proud to work with such a reputable organization to make this valuable information available to our audience throughout the United States,” said Martha de la Torre, CEO and Co-Founder of EC Hispanic Media.
In addition to the weekly content, EC Hispanic Media and J.D. Power and Associates will work together to create and distribute content solutions around key J.D. Power and Associates studies throughout 2012. These content solutions will be distributed via EC Hispanic Media’s Spanish language partner newspapers and brick-and-mortar distribution points nationally. The opportunity gives EC Hispanic Media unique print and online rights to this program throughout the United States. “EC Hispanic Media has an outstanding reputation and comprehensive distribution capabilities that will deliver highlights from J.D. Power’s voice-of-the-customer research to the Hispanic community,” said Pete Marlow, VP and General Manager of Corporate Communications and Marketing at J.D. Power and Associates.
Today, both companies launch an aggressive and coordinated effort to attract partners in these three key industries: automotive, banking and insurance. The effort includes co-branded ads in trade media publications, joint sales presentations and sponsorship of key events in the three focus industries. “Working together, we’ll be able to create solutions that are urgently needed in the Hispanic market. These solutions add substantial value to consumers and to the sponsors trying to reach them.” concluded Hugo Hernandez, Director of Marketing for EC Hispanic Media.
About EC Hispanic Media:
EC Hispanic Media is a Los Angeles based company with headquarters in Norwalk, California. Through its different media properties, EC Hispanic media reaches 6 million Hispanics on a monthly basis. The footprint of its flagship product El Clasificado extends from the Central Valley of California to San Diego with a distribution of 470,000. EC Hispanic Media’s distribution system has been awarded Outstanding Circulation Program over the last 9 years by the National Association of Hispanic Publishers. In the last year, the distribution has grown at a neck breaking pace, and has recently expanded into the Fresno and Calexico markets. EC Hispanic media also owns elclasificado.com which generates 7 million monthly page views from over 500,000 unique visitors across the United States. EC Hispanic Media’s events division produces “Quinceañera Expo” which attracts 10,000 attendees annually, and the “Su Socio de Negocios” small business workshop series. EC Hispanic Media also reaches the bilingual Hispanic via its online property alborde.com and its “Día de los Muertos” event in November. Through its national partnerships, EC Hispanic Media counts with a network of partner newspapers in the top ten Hispanic markets and the top 10 emerging Hispanic markets.
About JD Power and Associates:
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company providing forecasting, performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
Steve Nunez, Senior Marketing Coordinator, al 1-888-204-4591 | via e-mail [email protected]