Commemorating the journey of Mary and Joseph from Nazareth to Bethlehem, the media company celebrates the return of the celebration to Olvera Street through a special guide coming to Los Angeles December 8th.
Celebrated in Mexico and Central America, Las Posadas is a religious festival from December 16-24. Reenacting the pilgrimage of Joseph and Mary from inn to inn, and eventually, the stable where the Christ was born, children, adults, and musicians gather to celebrate the story, often including potlucks, pinatas, and their love for each other.
This tradition has been celebrated on Olvera Street in Los Angeles since 1930, but was cancelled in 2020 due to Covid. Fortunately, for Angelinos, the procession is set to return in 2021 with proud sponsors including El Clasificado where the multimedia company will share their Las Posadas Navideñas Guide with the community where are all welcome enjoy the festivities.
As a special edition, the Las Posadas Navideñas Guide will feature information about the history of the festival, nearby celebrations and activities for all to enjoy, as well as recipes and coupons provided by General Mills to help families celebrate the time-honored tradition.
Additionally, Las Posadas Navideñas will be distributed throughout Los Angeles County in print starting on December 8th, with digital copies being made available to the general public at the same time and which can be found at El Clasificado’s Articulos site, which hosts the company’s Spanish language eBooks and special supplements.
“We know how important it is to preserve the traditions of Latino culture,” added Director of Marketing, Frank Zepeda. “By distributing this content and partnering with the returning celebration, not only are we able to help ensure that these traditions are passed on, but we’re also able to help businesses like tamalerias, panaderias, mariachis, and more start getting back to normal so that their communities can thrive.”
For more information on the Las Posadas Navideñas special edition, fill out the form below or call 323-968-5499 to get in touch with our representatives.
About El Clasificado.com
Founded in 1988 by Martha de la Torre and Joe Badame, El Clasificado is a multi-media company currently serving over 100,000 small businesses each week. Since day one this certified minority-owned business has encouraged local communities to thrive with marketplaces in print, online, and through social avenues targeting U.S. Latinos in Spanish and English.