Skip to main content, Dealerfront Connect Auto Dealerships & US Hispanics

By February 20, 2014December 24th, 2014Company News

El Clasificado auto section for us hispanics

The site now offers more than 65,000 car listings with more than 3 million automotive page views.

Los Angeles, CA February 19, 2014 –, now one of the top twenty shopping sites in the United States per SimilarWeb, has increased the overall visitor satisfaction of the site by partnering with Dealerfront, a leading online service provider for more than 500 independent and franchise auto dealerships.

As a result, has become Dealerfront’s first exclusive partner helping their dealers reach the coveted US Hispanic community by placing vehicles within a massive online marketplace targeting Spanish speaking and bilingual Latinos.

“Since we re-launched in 2006, our automotive section has consistently been one of our top three most viewed and trafficked categories on the site, and has been a major driver for increased buyers and sellers and user generated content,” said Martha de la Torre, CEO and Founder of El Clasificado and EC Hispanic Media. “We’re excited for all the opportunities this program will offer our visitors and US Hispanic car buyers by further helping them find the vehicles that they are looking for within the 114 established and fast growing Hispanic markets across the US that our site targets.”

Each vehicle placed on the site shows the number of times each ad is viewed through a landing page in Spanish, which provides a detailed description for each vehicle and additional images of the cars, trucks, vans, and more. Each detail page has a call to action for the dealers to capture leads and buyers. Even on mobile, visitors searching with the keyword “carros usados” are engaged for over 10 minutes and view in excess of 12 pages on average. Searches involving “carros nuevos” have also yielded high performing results with up to 7.5 pages on average for visits of more than 11 minutes.

Echoing Martha’s sentiments and excitement, Dipesh Patel, founder of Dealerfront, LLC expressed, “Many of the dealerships that we work with have recognized the need to be able to advertise to Hispanics across the United States. They’ve recognized the increases in the Latino population and just haven’t known how to be able to advertise their vehicles to capture their share of the US Hispanic market. This exclusive partnership with ensures that our dealers, and all car dealers, can advertise their lots to the Hispanic community for a cost that is extremely reasonable compared to what other automotive websites are currently charging on a monthly basis.”

Currently, boasts 100,000 vehicles in addition to private party ads and as the inventory has increased, so too have the page views and visits to the automotive section, both having increased by more than 50% since the past year. This growth further sets the stage for the partnership between and Dealerfront to become the premiere avenue for connecting independent and franchise dealerships with purchase oriented US Hispanics.

For dealers looking to get more information on how to advertise their automotive inventory visit the EC Hispanic Media Automotive section.

About El Clasificado
El Clasificado, an EC Hispanic Media company, is a multi-media publication and advertising solutions company with advertising platforms in print, online, and grassroots events. More than 1.5 million readers utilize the free Spanish language publication every week. El Clasificado, a verified publication with a weekly circulation of 510,000, is distributed in over 300 cities throughout Southern California, the Central Valley, and now Yuma, Arizona. EC Hispanic media also owns the monthly publication El Punto and special supplement and the websites,,,, y

About Dealerfront LLC
Dealerfront is a leader in providing services to both independent and franchise auto dealerships with a total website solution that today would include auto inventory management software, mobile applications, SEO and all online marketing. Dealerfront offers the most convenient, comprehensive and affordable hands free classified marketing tools in the industry. They also provide data feeds to over 50 different high traffic sites to enhance their client’s online marketing exposure. Dealer inventory exposure is their main focus, which separates them from other website publishers. They service one industry -automotive retail.​

Adam Rodríguez, Product Manager of EC Hispanic Media, [email protected], (800) 215-7404.