Norwalk, CA — January 28, 2026 — Latino restaurant owners from across Southern California gathered on January 28 for a Spanish-language breakfast forum focused on growth strategies, innovation, and long-term success. The event took place at a time when the restaurant industry continues to face rapid change.
First 2026 Su Socio de Negocios Breakfast Brings Restaurant Owners Together
The event marked the first 2026 breakfast in the Su Socio de Negocios series presented by El Clasificado. It was hosted at the company’s Norwalk headquarters.
More than 40 independent restaurant owners attended the free program. The breakfast combined inspiration, practical training, and peer-to-peer learning.
Key Challenges and Opportunities for Latino-Owned Restaurants
During the forum, speakers addressed key topics affecting restaurant operators today. These included managing rising costs, attracting and retaining customers, improving marketing efforts, and adapting to new technologies.
Organizers highlighted that Latino-owned restaurants continue to be one of the most dynamic and resilient segments of California’s small business economy.
Empowerment Through Community and Shared Knowledge
“Latino entrepreneurs are incredibly resourceful, but they shouldn’t have to navigate change alone,” said Martha de la Torre, Founder and CEO of El Clasificado. “Through Su Socio de Negocios, business owners come together to learn, share experiences, and discover tools that help them grow with confidence. These gatherings are about empowerment, not just information.”
Inspiring Keynote Highlights the Immigrant Journey
The event’s keynote speaker, Jaime Martín del Campo, co-owner of La Casita Mexicana, shared his personal journey. He spoke about his path from working in restaurants as an immigrant to becoming a successful restaurateur.
His message focused on perseverance, smart decisions, and the importance of community support.
“Success doesn’t happen overnight,” Martín del Campo told attendees. “It’s built with discipline, teamwork, and learning from others who have walked the path before you.”
Practical Marketing Tools for Independent Restaurants
Following the keynote, Oliver Contreras, Digital Consultant at El Clasificado / EC Hispanic Media, led a practical session on affordable marketing strategies. The session was designed specifically for independent restaurants.
He also introduced Buen Provecho.ai, an AI-powered digital platform created to help restaurants improve visibility, connect with customers, and strengthen their digital presence without heavy reliance on third-party services.
Several restaurant owners later received complimentary, personalized marketing audits during a hands-on workshop.
Real Takeaways for Small Business Owners
“Marketing is always evolving, and it’s important for small businesses to stay current,” said Milagro Cardona, owner of La Zona Sushi in Huntington Park. “This workshop gave us practical ideas we can use right away.”
Financial Insight and a Look Ahead to 2026
Event sponsor Carlos Alejandro Guaman, owner of El Triunfo Corporation and a financial expert, encouraged attendees to see 2026 as a year of opportunity.
“There are more tools and incentives available to small businesses than ever before,” Guaman said. “Those who invest in learning and adapt their strategies will be better positioned to grow.”
Organizers noted that the strong turnout and active participation reflect a growing demand for trusted, Spanish-language business education and community-driven solutions for Latino entrepreneurs.
About Su Socio de Negocios
Founded in 2006, Su Socio de Negocios provides Latino entrepreneurs with practical resources through newsletters, digital content, and in-person and virtual events. The goal is to support sustainable business growth.
About El Clasificado
Founded in 1988, El Clasificado, operating as EC Hispanic Media, began as a weekly classified publication serving the Hispanic community. Today, it is a multimedia and digital marketing company reaching millions through ElClasificado.com, print publications, and community-focused events nationwide.
