The bilingual magazine distributed in Central and Southern California is making quite a name for itself as a national contender through its increasing circulation of over 1 million copies this 2015.
Print is dying only for those publications that are not done well and have no edge. This is not the case for the Quinceanera.com magazine, which is distributed in conjunction with the brand’s expos and fashion shows and which has recently been named as a Niche Magazine winner in “The Spirit of Niche” category. This esteemed award was presented by Niche Media, a company who for 13 years has recognized the creative talents of the very best niche publishers and hosted niched-out events and conferences.
The awards ceremony, which took place on April 1st during the National Niche Media Conference in Denver, CO, recognized groundbreakers in the niche-oriented market who find creative ways to serve their readers while still generating revenue. In the case of Quinceanera.com, a magazine owned by Hispanic publication El Clasificado, everything is done right. Further confirming this, Niche Media referred to Quinceanera.com in their latest blog as a publication “that hits all possible points within its niche, and this is a fantastic example of a magazine doing it all right.”
Certainly, Quinceanera.com is uniquely niche and is reaching a market that is fascinatingly big and is still growing. Due to a continuously increasing demand, this market’s growth has been evident for the brand, which centers much of their informative and creative content around the planning of one of the most important celebrations in Latino culture: the Quinceanera party. This growing interest in the party preparation resulted in a 56% traffic increase to the Quinceanera.com website year over year in 2014. Paralleling the success in online traffic, the magazine printed circulation increased 460% to 1,120,000 copies that are scheduled for distribution in 2015.
“In addition, to satisfy the reader’s desire for guidance through the planning process of their fifteenth birthday celebration, the Quinceanera.com magazine also serves the vast number of party service providers wanting to engage with the Hispanic Market,” said Liliana Zambrano, Senior Director of Advertising and Sales at Quinceanera.com and El Clasificado. “A Quinceañera party has an average expense of $20,000. This, together with an incredible growth in popularity amongst Hispanic families has increasingly brought high returns of investment for our company from our print advertisers.
There is plenty of room for potential growth in 2015 and beyond as Quinceanera.com is now committed to distributing eight editions of the publication covering a distribution along Southern and Central California and with plans for future expansion.
Winners of the Niche Awards were chosen based on the size of each publication’s appropriate market along with the demand of the specific niche it serves. Award winning publications from different categories include: Northshore Magazine, Best Niche Regional Consumer Magazine, WatchTime, Best Niche Enthusiast Magazine, PCMA Convene, and Best Niche B2B Association Magazine among others.
About Niche Media
Niche Media has created super niched-out events specifically for magazine publishers for over 13 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!
About Quinceanera.com
Quinceanera.com is a multi-platform party-planning brand that integrates web, e-newsletters, print supplements, mobile, and live events to reach bilingual Quinceañeras and their families. Quinceanera.com is a product of EC Hispanic Media, a Hispanic marketing solutions company serving the U.S. Latino grassroots community through niche-oriented brands since 1988.
In Addition, Quinceanera.com presents eight dynamic Expos throughout the year in key markets such as San Fernando Valley, Bakersfield, Los Angeles, Riverside, Fresno, Ontario, and San Diego
Contact:
For interviews contact, Alicia García de Angela, Director of Content and Communications at EC Hispanic Media and Quinceanera.com, [email protected], 1-800-450-5852.
