Continuing to grow in numbers, the overall impact Hispanics have in the US and influence they have over advertisers is strong. To be exact, in 2014 the Hispanic population reached…
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The last push to reach your 2015 ROI goals should be now with a great end of the year holiday ad campaign, just as the first push towards an effective…
As the year starts to wrap up and advertisers are eager to begin their last push in reaching their annual ROI goals, a perfectly crafted 2015 holiday ad campaign is…
By now, you’ve probably seen our expectations for 2016 Hispanic Social Media and Print Advertising opportunities, but if not you should. It’s filled with information about third party and EC…
If you haven’t been following the digital ad spending predictions for 2016, then you may not be aware of the major shift in focus from television to digital advertising as…
As the election further approaches, invariably, the news will at some point begin discussing how the Hispanic population will play a large role in determining who the next country’s President…
Social Media Marketing for Hispanic campaigns has seemingly been a buzz ever since the data came out showing that Latinos over-index on social media use. [1] While this is likely…
For those not familiar with the Nativity story and the birth of Jesus Christ, I’ll be short, but essentially, the tale begins with Joseph and Mary, the parents of Jesus,…
While Donald Trump’s popularity in the Republican primaries may be diminishing as registered voters are gaining more insights into the right wing party’s candidates, how he achieved such popularity in…
Print is not entirely dying. At least not yet. As print revenues for daily newspapers have been on the decline since 2005, with the major drop starting in 2007, news…
