Set to be hosted at the Levi’s Stadium in Santa Clara, CA this Sunday February 7, Super Bowl 50 carries a lot of expectations in our hearts as we root…
How First Generation Hispanics Interact with Media As generations of Hispanics living in the United States continue to increase, so, too, does their level of acclimation with American culture. This…
Oh hello there Facebook, we hear you’re testing some exciting news feed options for your users to categorize their posts. In Facebook CEO Mark Zuckerberg’s own words, the future of…
One of the biggest sporting events for football fans everywhere will soon hit headlines closer to home for US Hispanics. Kicking off on June 3 and culminating with a final…
Continuing to grow in numbers, the overall impact Hispanics have in the US and influence they have over advertisers is strong. To be exact, in 2014 the Hispanic population reached…
The last push to reach your 2015 ROI goals should be now with a great end of the year holiday ad campaign, just as the first push towards an effective…
As the year starts to wrap up and advertisers are eager to begin their last push in reaching their annual ROI goals, a perfectly crafted 2015 holiday ad campaign is…
By now, you’ve probably seen our expectations for 2016 Hispanic Social Media and Print Advertising opportunities, but if not you should. It’s filled with information about third party and EC…
If you haven’t been following the digital ad spending predictions for 2016, then you may not be aware of the major shift in focus from television to digital advertising as…
As the election further approaches, invariably, the news will at some point begin discussing how the Hispanic population will play a large role in determining who the next country’s President…