On January 23rd, EC Hispanic Media held a focus group to gain insights regarding our US Hispanic readers, particularly Latinos in the greater Los Angeles market, that would help El Clasificado and other brands understand the content and advertising preferences of Latinos both in print and online. Here, Steve A. Nuñez, Manager of Promotion and Event Marketing for EC Hispanic Media as well as one of the moderators for the focus group, discusses the findings of the study and well as interesting points that were learned regarding the preferences of the El Clasificado Latino audience.
Full results from the study will be available April 11 via EC Hispanic Media and will include additional information regarding where the readers get their news from, topics of interest, how many use the internet, and what formats US Hispanic El Clasificado readers prefer for contests.
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