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Why hispanics make purchases

The EC Hispanic Media study, “US Hispanics and Facebook: The Generation of Growth,” reveals decision influencers that motivate Latinos to “like” Facebook Pages

Los Angeles, CA – January 30 – Today, EC Hispanic Media announced new key findings in its “US Hispanics and Facebook: The Generation of Growth” report. These findings further reveal what motivates US Hispanics to “like” a page in Facebook and to follow a brand in other social media platforms.

Revealing one of the main “like” motivators and decision influencers, the study notes that discounts and promotions drive greater amounts of “likes” than content, which is a motivator for only 31% of US Hispanic Facebook users.

“For many years, we’ve seen that US Hispanics are bargain shoppers from the success of our online classified marketplace,, and in print through El Clasificado. This study now gives us the hard data to confirm that not only is this true, but that the same shopping behaviors also translate to social media” said Martha de la Torre, CEO of EC Hispanic Media.

“We’ve always worked to connect sellers and advertisers with buyers within the US Hispanic community and this intelligence will allow us to deliver even greater results for our clients while also expanding their presence as well as products and services through social media the right way,” continued de la Torre.

“Understanding what the motivators are for US Hispanics to like pages or make purchases in social media is key for the success of brands and businesses. In general, while these advertising platforms are still evolving, the US Hispanic market has flocked to social media and companies, with the right information, have a great opportunity to see a large impact on the returns for their advertising dollars” said Elias Chavando, Managing Partner of Applied Marketing Strategies.

The full report, “US Hispanics and Facebook: The Generation of Growth” also answers these key questions:

  •     What are the purchase motivators for US Hispanics online and in Facebook?
  •     What are the key demographics of US Hispanics in Facebook?
  •     How important is a bilingual online shopping experience for Hispanics, particularly in Facebook?
  •     What are the types of content that US Hispanics are attracted to in Facebook?
  •     What language do US Hispanics use to communicate in Facebook?

The study, commissioned by EC Hispanic Media, surveyed Spanish-speaking US Hispanic Facebook users and was conducted during the months of November and December of 2013 and was directed and conducted by Applied Marketing Strategies.

The report “US Hispanics and Facebook: The Generation of Growth” is available for purchase by contacting EC Hispanic Media Insights.

About EC Hispanic Media
EC Hispanic Media is a multiplatform media company based in Los Angeles, CA that has helped large and small businesses reach US Hispanic grassroots shoppers through mobile, social, print, online, event, and custom multimedia solutions for more than 25 years. Through its own proprietary media platforms and other media sources nationwide, EC Hispanic Media ensures that companies are able to reach niche targeted markets including Latina Moms and Families, Hispanic Millennials, Upscale Latinos, and more in their local markets through the media platforms they use most and in their preferred language.

About Applied Marketing Strategies
Applied Marketing Strategies is a Digital Marketing, Social Media Marketing and Business Development Strategy consulting firm. Applied executives provide strategic guidance and counsel to industry leaders, brands, start-ups, candidates, and sports teams with an emphasis on execution of marketing campaigns and revenue generating initiatives.

Their service range from strategy consultation to coaching and training to the actual implementation of campaigns, studies and business development initiatives. They manage digital marketing, email marketing, and social media campaigns and properties for some of the leading brands, sports teams, political candidates and start-ups. Their combined network manages social media pages with over 50 million fans, digital properties with more than 35 million unique monthly users and multi-million dollar eCommerce platforms.

Click Here to View The Report