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The Latina fifteenth birthday market has a hidden niche in Riverside as over 800 people attended the first expo in’s new territory.

A new date, a new expo, and a brand new territory to conquer. Whether Hispanic families and young teens were looking for ideas for a Quinceañera, the best deals from party services, wanted to experience an amazing fashion show, or just craving fun, the Life Arts Center served that purpose and transformed itself to host the first Expo and Fashion Show in Riverside on July 12, 2015.

One of the busiest booths with nonstop visits from the attendees was Illumination’s Party. Even though it was his first time participating in one of Expos and Fashion Shows, his dazzling light show for the dance floor, electrified attendees. “I’m very satisfied with the leads that this event has generated to my business and with the audience’s reaction,” said the DJ. “The Expo definitely fulfilled my expectations. It is my first time participating and it certainly won’t be my last.”

The event was packed with many other features, including the participation of Vicky Barajas, “Que Buena 96.1” radio host, who emceed a fashion show presented by the leading Quinceañera shop in Orange County, Moda 2000 and Los Angeles based shop, April’s Black Diamond. Both boutiques highlighted the latest in dresses, which, combined with the contribution of the young and talented radio star, made the perfect combination to an unforgettable show for the audience.

Aprils black diamond quinceanera collection

Aprils Black Diamond’s Quinceañera Collection

Future families thinking about attending the event need to look no further than María Hernández, mother of soon-to-be Quinceañera, Guisella Hernández, who attended the event in search of the perfect Quinceañera dress and to witness their first ever fashion show. “Everything was great, helpful and very, very entertaining,” she noted. “We came to look just for a dress, but we are leaving with a handful of ideas that we’ve found at this very resourceful event.”

Another lucky girl who did not miss a minute of the parade down the catwalk was Karina Aguilar, the magazine Cover Girl, who was highlighted on the runway in a Moda 2000 dress. As the winner of the Cover Girl contest, she was featured in the first edition of the Riverside magazine and had a complimentary and refreshing makeover courtesy of Sexy Makeup Studio. The event also featured hundreds of posts that were shared in social media with the’s Cover Girl using the event’s hashtag #XVExpoRV15. Cover Girl Winner Cover Girl Winner Riverside Edition, Karina Aguilar

The Expo and Fashion Show, which featured a fabulous runway show, incredible raffles that included becoming a “Princess for a Day”, a Quinceañera dress and a makeup makeover, proved once again that the event offered a spectacular opportunity for all who attended.


Princess for a Day Winner, Joanna Henriquez is half way through its packed 2015 calendar of Expos and the next is set to enlighten another new territory, Fresno, held on August 9, 2015 at the Fresno Hotel and Conference Center (RSVP Here!)