“Liberty Tax Service” and “Noticias Vanguardia” have benefit from El Clasificado’s award-winning distribution to reach Hispanic families.
More than just classifieds, EC Hispanic Media is a leading interactive media company that has connected buyers and sellers in the Hispanic marketplace since 1988. Through, print-property El Clasificado’s award winning distribution system, custom publications were developed to capture various niche demographics and serve the Latino community with informative and educational content.
These publications were brought to readers offering information about housing, banking, credit, education, and taxes and could be found in over sixty-five hundred (6,500) of El Clasificado’s 22,000 distribution points throughout the Los Angeles area.
Taking advantage of the tax season earlier this year, Liberty Tax Service, the fastest-growing retail tax preparation company, and El Clasificado partnered to bring Hispanic consumers in Southern California “Más Dinero” (More Money) publication. In the process, this publication helped to further cement the Liberty Tax Service positioning as leaders of retail tax services through timely, high-value educational content that offered readers with vital financial information on how to file their taxes.
Additionally, Noticias Vanguardia, the leader of news in the north of Mexico, co-presented four custom publications with El Clasificado named after the former. Each supplement addressed the high value need for information on education, entertainment, recipes, culture, amongst others within the Angelino community.
“We’ve been encouraged by the response these publications have received by our readers and also by our sponsors,” said Martha de la Torre, Founder and CEO of El Clasificado. “We strongly anticipate being able to further meet the educational needs of Hispanics in Southern California with this timely and relevant content while also being able to connect our readership with experts in their field.”
El Clasificado will open its 2013 calendar in January with the second edition of “Más Dinero” (More Dinero) brought by Liberty Tax Service. This will be their second publication partnered with EC Hispanic Media and will offer vital fiscal and financial information that will make a positive impact on the Hispanic community.
Contact:
For marketing and partnership opportunities please contact:
Steve Nunez, Senior Marketing Coordinator, al 1-888-204-4591 | via e-mail [email protected]
