El Clasificado Expands Global Reach and Opens Twyzle Office in the UK.

By February 13, 2020March 20th, 2020Company News

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El Clasificado, the multimedia company serving the U.S. Hispanic market for over 30 years, announces the opening of Twyzle, Ltd in London. Twyzle, a marketing technology company was developed as a joint venture with El Clasificado to create a simple and affordable online presence solution for small business owners.  Twyzle is a website, CRM, GMB and PPC management solution all rolled into one. Set-up for most features takes as little as 20 minutes. Twyzle has enabled El Clasificado to help hundreds of its small Latino businesses transition to the digital world and grow their operations without the usual complicated barriers that technology often creates.

“To continue innovating and accessing affordable technology and talent, El Clasificado has strategically established teams of offshore developers and partners in Europe, Mexico, Israel and India.  As business opportunities continue to grow outside of the U.S. it makes sense to establish a presence in Europe,” stated Martha de la Torre, CEO of El Clasificado and former Chairperson of the International Classified Marketplace Association headquartered in Amsterdam. “With technology like Slack and Skype, it makes it easier for us to work with remote team members and ensure retention of talent.”

On the local side, El Clasificado moved its East LA office in 2019 and merged its operations to its corporate office in Norwalk, Calif.  Walk-in customers continue to be served in Norwalk, Bakersfield and San Bernardino. The company still has a feet-on-the-street sales force of over 30 representatives that gladly meet with customers face-to-face.  Latino entrepreneurs have been quick to adopt mobile technology to conduct business and to meet demand El Clasificado has grown its call centers in the U.S. and Mexico to assist customers via phone, text and email throughout most of the day and evening.

“We were sad to close our East LA office where just 10 years ago we often had a line of customers out the door on Fridays trying to get their ads placed before deadline. Now more customers flock to our self-serve online service or simply text their account rep.  Even so, we still are very present in East LA through our sales force and marketing team that actively participate in community events and frequently partner with the City of LA and East LA Chamber of Commerce” said Ignacio Lopez, Director of Sales. “Most of our employees grew up in East LA and will always have roots there. It’s just that our brick and mortar headquarters are now a few minutes away in Norwalk.”


About Twyzle:

Twyzle is a marketing technology company headquartered in Los Angeles, California. Twyzle provides a white label solution to help media companies, agencies and freelancers better serve their SMB clients.

About El Clasificado:

El Clasificado dba EC Hispanic Media is an omnichannel bilingual company that serves growing and established Hispanic communities in the U.S. focused on Spanish language media and hyper local direct engagement. It serves over 100,000 small businesses each week with marketplaces in print, online and social avenues targeting U.S. Latinos in Spanish and English.

ElClasificado.com was founded in 1996 and it has more than 13 million page views per month. Through its social media channels, El Clasificado generates 5 million impressions per month, with 110,000 followers on Facebook and Instagram.

El Clasificado is a certified minority-owned business.


For questions on Twyzle, contact Pete Roberts.

[email protected]



To learn more about how El Clasificado helps Latino small businesses with their online presence and marketing needs, contact El Clasificado’s Digital Agency, Mas Clientes



For press inquiries or questions for El Clasificado, contact Jacquelinne Mejia. [email protected]