LOS ANGELES, CA – November 17, 2003 – El Clasificado grows again by adding another publication in the San Fernando Valley, now offering 15 zones in the greater Los Angeles area with an aggregate weekly-verified circulation of 150,000. While major local newspapers, such as La Opinion and The Los Angeles Times, report declines in their circulation, El Clasificado grows by over 15% to become the second largest free weekly Hispanic publication in the nation.
“This is our second expansion this year. With the continued growth of the Hispanic population in Los Angeles and surrounding counties, we expect to support an additional development of five more zones by early 2005 and reach over 200,000 weekly circulation,” states Martha de la Torre, publisher and founder of El Clasificado. “Despite the sluggish economy, we are seeing a 20% growth in classified and display ad revenues over the last year. We see growing optimism with our customers and want to make sure we continue to serve their needs by increasing the penetration and accessibility of El Clasificado in the Hispanic community.”
El Clasificado, awarded as “Outstanding Classified Paper” by the National Association of Hispanic Publications for the last four years, reaches over 650,000 Hispanics weekly.
El Clasificado is delivered through more than 3,500 supermarkets, retail stores, and restaurants in Latino communities, and home delivered in densely populated Hispanic residential zip codes.
Besides publishing awards for classifieds, distribution and marketing, El Clasificado has been honored by the United States Small Business Administration, the United States Hispanic Chamber of Commerce, the Los Angeles Latin Business Association, Ernst & Young Entrepreneur of the Year, and the National Association of Woman Business Owners for achievements in business and services to the Latino community.
El Clasificado, established in 1988, is published to serve the shopping needs of the Spanish speaking community of Southern California. El Clasificado also provides editorial that teaches, inspires, and empowers Latinos to learn to make life better for themselves, their families and communities around them.
For more information visit www.elclasificado.com or call (323) 278-5310.
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Contact:
[email protected]
(800)450-5852
