Los Angeles, California – October 16, 2002 – El Clasificado, one of the nation’s largest free Spanish weekly publications, launched Auto Plaza on October16. Auto Plaza, a supplement to El Clasificado, brings together the Spanish speaking community of Southern California with the auto dealers targeting the Hispanic market.
Auto Plaza, a full color dealer supplement, will initially consist of 24 pages inserted in El Clasificado’s Orange County and surrounding Los Angeles County zones.
Martha C. de la Torre, CEO of El Clasificado, is very pleased with the challenge: “ Our customers have been asking for an auto supplement for a long time. We have listened and now we are delivering with an initial circulation of 30,000.”
El Clasificado is a free weekly publication that blends classified advertising with consumer friendly editorial. Its 130,000 verified weekly circulation issues reaches over 450,000 readers in the Hispanic market with 13 zones throughout Los Angeles and Orange Counties, and the Inland Empire.
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