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El Clasificado Triumphs at the 2011 AFCP Awards and Conference

By May 20, 2011December 24th, 2014Company News


The Hispanic media company garnered five awards for its product innovation and outstanding circulation of 465,000 weekly magazines at the community papers industry event that took place May 5-7, 2011 in St. Petersburg Beach, Florida.

El Clasificado, the leading multimedia print, online & grassroots event marketing company that connects buyers and sellers in the Hispanic community, was presented with five awards from the Association of Free Community Papers (AFCP).

The “Best of The Best” award presented to El Clasificado, reinforces its reputation as one of the fastest-growing media companies in the United States. With 23 years of continuous work in the Hispanic community, this new award exemplifies the media company’s leadership in both print and digital media. The award was granted to El Clasificado for the most improved circulation, with more than 21,000 distribution points.

The 2011 awards also recognized several significant innovations, including the publication’s presentation and quality of editorial content. Following a new design for weekly articles and cover, readers can now pick up a magazine that is easier to look through than in previous years. In addition, the publication was awarded first place for best presentation of classified ads and first place for best sales presentation. The company also garnered a third place award for its self-promotion efforts.

Lead by founder and CEO Martha de la Torre, El Clasificado makes a year-long effort to take its community-focused products to wider audiences. Most recently, it added Central California to its list of distribution locations, allowing the media company to reach more than 250 cities between Fresno and San Diego, and a Hispanic population of 10.5 million, based on 2010 US Census data. El Clasificado hosts offices in Hispanic majority population cities including East Los Angeles, Norwalk, San Bernardino, Bakersfield and Fresno.

El Clasificado’s online efforts were also acknowledged with a first place award for best presentation of classifieds on the Internet. currently has more than 400 categories, featuring classified ads posted in 36 major Latino markets in the United States and Latin America. The company has invested several years on improving digital products such as, and other websites with niche oriented content such as, and

El Clasificado is a Hispanic multiplatform media company that provides a marketplace for Spanish speaking Latinos in grassroots communities. With over 18,000 online classified ads and over 6 million monthly page views is the leading online classifieds portal connecting buyers and sellers in the U.S. Latino market. El Clasificado print is a verified publication with a weekly circulation of 460,000 and is distributed to more than 250 cities in Los Angeles, Orange, Ventura, San Bernardino, Riverside, San Diego, Kern, Imperial, Fresno, Kings and Madera Counties.

The Association of Free Community Papers (AFCP) represents publishers of more than 3,000 free-circulation community papers, reaching an average of 45 million homes weekly. The combined circulation of all free papers is larger than all daily newspapers in the United States. This year’s Annual Competition Contest included over 2,000 entries from 138 companies.