Los Angeles, May 30, 2018/EC Hispanic Media – Twyzle, El Clasificado’s landing page and lead management solution for small businesses, wins the “Show Me the Money!” Profit Award at the International Classified Marketplace Association’s 2018 Spring Conference recently held in Vienna.
Twyzle was created for El Clasificado to help their small business customers get a basic online presence at an affordable price. Within four weeks of launching Twyzle in September 2017, El Clasificado generated over $100,000 in contracted revenues from “Power Pages,” as the Twyzle product is labeled at El Clasificado.
Twyzle has been a complete success in serving the “little guys,” those small business customers with zero to three employees who have survived until now without a website but needed an online presence to maintain and grow their customer base.
El Clasificado knew that many of its niche customer base did not have the budget for full-fledged digital services. The cost of producing and maintaining websites exceeded the budgets of many mom and pop businesses, especially in the areas of home and auto services. But El Clasificado wanted more for these customers. El Clasificado wanted to find a low cost solution to help them improve their online presence and take advantage of all the opportunities the internet opens up for small businesses.
Over the years, El Clasificado was unable to find an affordable and scalable web page solution that looked nice right out of the box. The idea was there, but the technology didn’t exist – so El Clasificado teamed up with colleagues Paul Ezelle and Pete Roberts and co-founded Twyzle.
The story of Twyzle’s conception and launch was outlined in “Twyzle: 7 Lessons in Acting Now, Thinking Later,” a presentation given at the ICMA conference by Martha de la Torre, co-founder of El Clasificado.
“We’re incredibly honored for this distinction that applauds our constant efforts to innovate and stay focused on the market’s needs in this digital world, especially the needs of very small businesses that often get ignored,” said de la Torre.
In addition to affordable landing pages, which can be created in less than 3 minutes, Twyzle provides small businesses with tools to create, share, promote, and measure results. Each call, message, and visit to their professional landing page is added to a personal dashboard, thanks to a trackable phone number, email address, and tracking code.
Now, Twyzle serves over 200 customers ranging from cleaners to DJs and gardeners to construction workers. Since April 1st, the customer retention rate has exceeded 82%, making Twyzle the perfect white label solution for enterprise companies, agencies, or freelancers looking to sell digital services to their clients.
Twyzle is a venture of El Clasificado and was co-founded with Paul Ezelle, former VP of Information and Technology at Harte-Hanks Shoppers and Pete Roberts, former Digital Strategy Director at Friday Media Group. Twyzle was created to help hundreds of small businesses get a professional online presence with little fuss. Without any upfront costs or long-term contracts, Twyzle is a quick and nimble white label solution for enterprise companies, agencies, or freelancers that serve small businesses.
About El Clasificado
Since 1988, El Clasificado has allowed advertisers to reach their ideal Hispanic audience through print, online, and event marketing. With over 200,000 online classified ads and more than 2.4 million visits, ElClasificado.com is the leading online classifieds portal connecting buyers and sellers in the U.S. Latino market. El Clasificado print is a verified publication with a weekly circulation of 500,000 and is distributed to more than 300 cities in the Los Angeles, Orange, Riverside, San Bernardino, San Diego, Imperial, Santa Barbara, Ventura, Fresno, and Kern Counties.
ICMA, the International Classified Marketplace Association, is an international nonprofit trade organization representing the global players in the international classified marketplace industry.