The founder and CEO of El Clasificado, was featured in the broadcast segment “Soy el Sueño Americano” on Univision 34 Noticiero conducted by Cecilia Bogran.
Mrs. de la Torre shared her entrepreneurial story behind building the largest weekly Spanish classified magazine in the U.S. With an initial investment of $350,000, now El Clasificado’s revenue reaches $20 million dollars, 500,000 magazines distributed weekly and employs 170 people of which 95% are Latino.
El Clasificado’s success story is more impressive considering its survival of two economic crises while maintaining an average annual growth rate of 20% since its inception. “We almost went bankrupt if not for my husband who had two jobs and because of my parents who gave us money…” Martha says when sharing the challenges she went through in order to keep El Clasificado afloat “I had to sale my house and move to my parents’ house.”
Martha de la Torre’s enterprising spirit, her need for taking calculated risks, and her thorough understanding of the Hispanic market have brought both Martha and her company impressive achievements.
About Univision 34
Univision 34 (KMEX-DT) is the Univision (the largest Spanish-language television network in the United States) owned-and-operated station in Los Angeles and the network’s flagship station for the West Coast. KMEX, first broadcast in 1962, opened the way for other Spanish-language stations and networks in the United States. KMEX-DT offers a Spanish-language programming format featuring news, talk shows, dramas, movies and other programming.
About El Clasificado
El Clasificado is an EC Hispanic Media Company that provides a marketplace for Spanish-speaking Latinos in grassroots communities. The footprint of its flagship product El Clasificado extends from the Central Valley of California to San Diego with a distribution of 500,000. El Clasificado has been recognized as a Hispanic Business 500 company and by prestigious organizations such as the Initiative for a Competitive Inner City (ICIC), Bloomberg BusinessWeek and by Ernst & Young.
The program was broadcasted on Tuesday, July 24th at 11:00 pm (PST) on Univision 34 Noticiero.