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Latin Alternative Fans Celebrate Al Borde’s Day of the Dead

By November 6, 2014January 28th, 2015Company News

Over 1,500 people filled the streets of Long Beach in an event that included the performance of the popular bands of alternative music Conjunto Nueva Ola, Very Be Careful and Mitre.

November 6th-Los Angeles, CA- The Day of the Dead celebration has become one of the most celebrated traditions among Latinos and Al Borde, the Latin entertainment platform par excellence, rejoined the celebration with a unique event that included an altar contest, different performances, and a mega concert with today’s hottest alternative music bands.

This free event, the tenth for Al Borde and the first one of this magnitude for the city of Long Beach, was attended by more than 1,500 people with the intention of enjoying all the traditions of the Day of the Dead. Since 2:00pm the attendees were able to enjoy the performances of different ballets like Youth Mariachi, Raices de Mexico Folklorico, and Tierra Blanca. There were also several stalls on the street with typical Day of the Dead art, and a variety of altars; all of them participants of the traditional competition.

One of the most striking altars was the one prepared by the Programa Paisano by the Mexican Consulate, which this time was dedicated to the activist Cesar Chavez, and noted for its size and colorful design. Claudia Fernandez, deputy representative for this program, appeared very pleased by the amount of people who had visited the altar. “The important thing is to keep these traditions alive among young people. In the same way that Mexicans have adopted Halloween, the Day of the Dead should be adopted by the US.” A message also shared by the winner of the altar contest, a member of the Navarrete family, who received $500 from the city of Long Beach.

Al Borde’s Day of the Dead festival on the stage of Pine Avenue in Long Beach ended with a microphone and guitar. The audience got to enjoy performances by Mexican singer and composer Mitre, the girls of Ashes in Violet, the vallenato band Very Be Careful and, as always, the spectacular Conjunto Nueva Ola, which closed the event with their traditional wrestling masks and modern cumbias until ten o’clock at night.

Urbano Lopez, lead singer of Conjunto Nueva Ola, could not hide his joy for having participated in an event that delves into such an important tradition. “We’d like to thank Al Borde for giving us the opportunity to participate in this Day of the Dead celebration, one of our favorites of the year; and for having witness a unique atmosphere in the city of Long Beach.”

Al Borde’s Day of the Dead was held on November 1st in downtown Long Beach, with sponsors such as El Clasificado, Port of Long Beach, Long Beach Arts Council, Long Beach Airport, Councilwoman Lena Gonzalez, Programa Paisano, Cha Center, BNSF Railway and Jack Daniel’s.

If you are a vendor looking to reach the edgy Hispanic millennial through Al Borde with event marketing, standard and high impact online advertising, e-mail marketing contact

Arturo Casas, Corporate Affairs Manager