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Thirty satisfied party service exhibitors, the debut of an emerging Quinceañera dress boutique, over 500 eager attendees, plus the presence of a Telemundo Fresno TV anchor, Claudia Castro, all under the same roof.

gabrielalvarad1 | Fresno – With a population that is nearly 50 percent Latino, the Quinceañera market in Fresno is booming now more than ever before! The Expo and Fashion show leveraged this fact last Sunday August 9 at the Fresno Hotel, hosting over 30 party services catering to this growing market – from providers of cakes, accessories, dresses, entertainment, transportation, décor, and more.

There are so many local businesses dedicated to serve this flourishing industry in the Fresno area that many are ready and eager to engage in live experiential marketing events when the opportunity arises. Take Lousine Kassouf, Owner of Elegant Bride, a boutique with 24 years in business who recently introduced a quinceañera collection to market. “I’ve never participated in a quinceañera expo before and I was shocked to see the dynamic fashion show and would love to come back next year to sponsor the runway show. The chance to sell your services to hundreds of families in one day is priceless.”

Quince-expo-fresno Expo and Fashion Show in Fresno

The Expo in Fresno satisfied more than the party service vendors alone. Chatter that the Expo was taking place in Fresno spread like wildfire in the city, drawing over 500 soon-to-be quinceañeras and their families. Teenage girls anxiously waited for their VIP reserved first-row seats to the runway show and debut of Barr Brothers of California. This emerging Quinceañera shop included modern, fancy, fun and colorful designs that left everyone thinking there is no need to look outside Fresno for a quality quince dress.

Those were exactly María Hernandez’s feelings after the fashion show was over. This mom of future quinceañera, Estefanía Hernández, felt lucky to see her daughter so excited for finding her dream dress. “There are so many great deals to look into this event. We came looking for a dress and we left with a hand full of services scratched from our to-do list.”


Claudia Castro, TV Host from Movimiento Latino Show by Telemundo Fresno.

A celebrity touch was added by Claudia Castro, TV Host of “Movimiento Latino Show” by Telemundo Fresno. She emceed the fashion show that included a presentation of the Cover Girl Fresno edition, Sandra Mojarro, presided over a dance performance by De la O Entertainment and chose the lucky winners of the eagerly anticipated raffle prizes.

Aurora Gallegos, “’s Princess for a Day” was included in the long list of winners, and was transformed at the hands of Fresno based beauty and hairstyle salon, “Salon Posh”. The successful event ended with the grand prize raffle of two quinceañera dresses courtesy of Princess Bridal & Quinceañera and Barr Brothers of California valued at $1,200.

Aurora Gallegos, “’s Princess for a Day” winner.

There is no doubt that leads the industry connecting buyers and sellers of this segment of the U.S. Latino market, where families on average spend between $15,000 – $20,000.

Follow’s traveling expos across California to its largest crown jeweled event in 2015 in Ontario, California, on Sept 27 (RSVP here!). Expo Conquered Fresno. Share this story!