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Del Mar Fairgrounds hosted another event full of families and companies interacting in a booming industry.

There is a widespread feeling that the quinceañera industry is booming and that each time parents spend more time and money to make their children happy on this special day. This is the feeling that was felt on Sunday, October 18 in San Diego, at the last Expo of the year organized by, an event with more than 1,000 people and one that closed a series of Expos in Central and Southern California.

“This event is always good and profitable,” said Ana Lilia Villalobos, the designer and entrepreneur behind Lili’s Dresses and protagonist of the fashion show held at Del Mar Racetrack. “Having so many people asking for dresses’ quotes for next year and 2017 is our payoff for our hard work and dedication.”


Lili’s Creation & Quinceañera boutique fashion show

Villalobos says that her clothes are affordable for all budgets, between $500 and $1,500 dollars, although she feels that “parents are willing to spend whatever it takes to make their daughters happy.”

Carlos Zeiten, owner of Eccentric Chefs International Bakery, believes that even though the economy is bad, working hard is giving him results with people.”Because of my participation in these expos, I get to keep my business growing. Today alone, I have received between 8 and 10 confirmed appointments.”


The evidence of this interest of many for the quinceañera growing industry is further represented by chain restaurants, like Acapulco and El Torito, which have spent years trying to enter the Quinceañera market. One of their representatives, Daisy Carrillo, explains that a banquet for 150 people can cost about $3,000, with rice, beans, a roast, and everything that is necessary to satisfy the Mexican palates.

“It’s very important to participate in these Quinceañera Expos because it give us the opportunity to directly engage with the thousands of families that show up,” she said.


People like Alexandra and her daughter Karyne, who was their first time attending a Expo, wanted to have an idea about how much a fifteen celebration can cost. “We are still deciding between having a party or a trip, but we didn’t want to miss the chance to see what prices the many party service vendors were offering.”

The Expo was emceed by Gaby Casas, radio star of Radio Latina 104.5, and sponsored by Lili’s Creation & Quinceanera boutique, El Clasificado and EC Hispanic Media.