Founder and CEO of El Clasificado, Martha de la Torre, shares the story of success and the beginning of the company with Inc.com.
Inc 500|5000 has included El Clasificado in their list of the fastest-growing private businesses in America for six consecutive years. As applicants of the 2012 list, Inc.com published an interview featuring the beginning of the company, its growth and the different outlets they use to reach their audience.
After working two years for La Opinión, Martha de la Torre, founder and CEO of El Clasificado, realized the growing demand for Spanish-language products. When de la Torre finally founded El Clasificado with her husband, Joe Badame, she faced an initial 10-year struggle to survive due to common business startup challenges and mistakes, as well as an economic recession. But with a change in their business plan, today the award winning company has reached revenues close to $20 million for 2011.
Inc.com also mentions the growth of the free publication by becoming a multimedia company and expanded its digital platforms focusing on print, events, web, mobile and social media channels. After years of continued sacrifice, due to the strong demand, a number of digital properties have spawned including quineanera.com (a website and magazine that helps young Latinas and their families plan their 15th birthday), Su Socio de Negocios (a series of events that provides Hispanic entrepreneurs with business tools and workshops), Salud y Ninos (a blog, newsletter and print publication that provides insights on children’s health) and Al Borde (the cutting edge source for Latin Alternative music and entertainment news).
Learn more about El Clasificado’s story of success by reading Martha de la Torre’s interview with Inc.com here.