In January 2026, VÍVELA, the free monthly Spanish-language magazine published by EC Hispanic Media, quietly reached a milestone that few would have predicted just a year ago: its first anniversary...
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Hispanic purchasing decisions are dependent on a variety of variables – media preferences, age differences, generations since their family’s immigration, etc. Luckily, our experience has helped us gain incredible insight into our target audiences. With constant progress and change, EC Hispanic media vows to keep learning in order to get these communities the help they deserve.