As the American population continues to increase in their adoption of smartphones, apps have become more commonplace. In many cases, they have replaced the way we communicate as well become our number sources for shopping research. However, in many cases, apps remain a relatively foreign concept. Business’s know they need to have one, or involve them in their marketing plans, but few know just how to do so.
Perhaps the reason for this is in App Annie’s Mobile App Forecast, which was released recently and continued to forecast increasing download and revenue growth through fiscal 2020. Given this information, businesses who haven’t developed their app strategies yet, may very well want to get started before these dollars aren’t as readily available.
