EC Hispanic Media’s flagship brand is recognized for its results driven platform, business model, and relevance to the communities it serves.
Responding effectively to market changes and evolving consumer preferences has always been the goal of El Clasificado’s multi-platform print and digital channels. Small businesses and communities have greatly benefited from the brand’s 32 years of innovative efforts across its’ online platforms. And now, this multi-platform media company adds another 7 awards to its already distinguished honors from the Association of Free Community Papers (AFCP).
Demonstrating El Clasificado’s strong digital business development is its first place win for Best Use of Social Media.
Through its creative digital advertising service platform Mas Clientes, El Clasificado’s goal to encourage a marketplace for small businesses continues to solidify. The Mas Clientes expert team’s effective social media campaigns are resulting in increases of inbound leads and more exposure for businesses. Engagement on paid social posts are seeing increases as much as 99% while total page views for small business social pages are resulting in increases up to 120%. Getting found online has never been more important and Mas Clients makes it possible at affordable prices.
Creating a seamless platform for advertisers to reach their audience won El Clasificado second place for Best Digital or Web Innovation.
The company’s cross-platform growth with the ever changing world of digital is evident. Sister website and Hispanic household brand favorite, Quiceanera.com, also found success with its launch of the Quince Box. This quick digital marketing subscription made valuable services such as email marketing, directory placement, Google My Business setup, and more advertising services available for vendors to reach their audiences. For more information on utilizing the Quince Box, click here.
“These awards reflect our commitment to cure the digital divide that still exists in the Hispanic community. As a multi-platform company, we work hard to help connect our advertisers with all our niche audiences in a culturally relevant and user friendly manner,” said Martha de la Torre, co-founder of El Clasificado.
Best Use of Social Media
“Forward thinking and an impressive use of emerging social media platforms and techniques.”*
In Community Service
“Having the Quinceanera party for Jennifer was a remarkable gift prior to her surgery. The community will remember that forever.” *
Best Digital or Web Innovation
Best Original Illustration or Digital Art
Best Online Presentation of Classified Ads
General Excellence – Weekly 0-9% Editorial Content
In Classified Layout
“Knowing that 85% of our audience uses cell phones and not desktop computers, we constantly adjust our priorities. We believe this digital transformation is key to the future of El Clasificado and our continued mission to be a leading media channel for the Hispanic community.” – Martha
Another outstanding area for El Clasificado is its creative marketing team.
The Norwalk-based company won the Best Original Art Illustration award thanks to Rick Pérez’s creative talent with a drawing about El Día de los Muertos.
Community driven initiatives remain at the forefront of the platform’s focus.
And that is why El Clasificado won first place for Best Community Service in recognition of the Quinceañera party for a young cancer patient. The event was made possible through the combined efforts of El Clasificado and the Children’s Hospital of Orange County where the surgery was performed with great success.
Not leaving print behind, El Clasificado finds success keeping readers engaged.
First beginning as a print publication and over time adapting its product to digital, the company has helped strengthen the connections between the everyday consumer and the small businesses around them. Winning second place General Excellence for its print publication and second place for Best Online Presentation, ElClasificado.com constantly optimizes its mobile and desktop user experience to meet user preferences.
About El Clasificado:
Founded in 1988 by Martha de la Torre and Joe Badame, El Clasificado is a multi-media company currently serving over 100,000 small businesses each week. Since day one this certified minority-owned business has encouraged local communities to thrive with marketplaces in print, online, and through social avenues targeting U.S. Latinos in Spanish and English.
El Clasificado is also the proud flagship brand within EC Hispanic Media’s diverse portfolio covering many niches within the US Latino market. Other brands include Quinceanera.com, digital English shopper magazine EC Classifieds, Latino entrepreneur brand Su Socio de Negocios, as well as online properties Mas Clientes and Empleos Latinos.
* quotes by AFCP judge