A remarkable find for market researchers planning their advertising campaigns around Copa America 2016 is the great ethnic divide in interest when it comes to soccer preference among Hispanics and…
A date for soccer enthusiasts and US marketers to remember is when the Copa America 2016 events begin on June 3rd. Not only will this event produce high overall television…
Set to be hosted at the Levi’s Stadium in Santa Clara, CA this Sunday February 7, Super Bowl 50 carries a lot of expectations in our hearts as we root…
Oh hello there Facebook, we hear you’re testing some exciting news feed options for your users to categorize their posts. In Facebook CEO Mark Zuckerberg’s own words, the future of…
One of the biggest sporting events for football fans everywhere will soon hit headlines closer to home for US Hispanics. Kicking off on June 3 and culminating with a final…
Continuing to grow in numbers, the overall impact Hispanics have in the US and influence they have over advertisers is strong. To be exact, in 2014 the Hispanic population reached…