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El Clasificado Marks 26 Years by Launching a New Digital Tool

By July 8, 2014December 24th, 2014Company News

mis_anuncios_personal_ad_manager launches Mis Anuncios, a personal ad manager that makes reaching the Hispanic market easier in the online classified marketplace

July 8th, 2014 – Los Angeles, CA – As El Clasificado enters its 26th year serving the US Hispanic market, new tools to help advertisers reach digitally engaged Latinos continue to be unveiled. Mis Anuncios, the newest digital offering, helps advertisers place and renew ads in their favorite category and location. Additionally, this ad management tool helps power users manage their accounts. Power users in the online classified marketplace often maintain over 100 active ads daily. Now, free as well as paid ads can be easily managed through Mis Anuncios.The beta version of Mis Anuncios was launched earlier this year and already has close to 8,000 registered users. With over 250,000 active digital classified ads, the potential for increased use of Mis Anuncios is tremendous.

According to Gabriela Martin del Campo, Director of Digital Operations at El Clasificado, “ With’s ad management tool, advertisers are also able to gain further insights into the traffic their ads receive and compare performance of different versions of their ads. Expired ads now can be easily managed with the Mis Anuncios tool and soon more robust edit features will be made available.”

Latinos are the fastest growing segment of the US population using mobile, tablets, and social media to buy and shop. It is imperative that we offer advertisers who target this community with their products and services the easiest tools possible to engage in the massive U.S. Spanish-speaking marketplace,” claims Martha de la Torre CEO of El Clasificado. 
 “We have been serving the U.S. Hispanic market since 1988.  We want to continue being the number one choice connecting buyers and sellers in the Latino marketplace.”

About El Clasificado
El Clasificado is the flagship brand of EC Hispanic Media, a multi-platform media company serving Latino communities throughout the United States with culturally relevant content and events since 1988. is the largest online classified shopping site for Spanish speaking U.S. Latinos. The EC Hispanic Media digital network gets over 2 million monthly visits and the print classified publication has a weekly verified circulation of 510,000 penetrating Latino communities in over 300 cities throughout California.

Alicia García de Angela, Director of Content and Communications at EC Hispanic Media, [email protected], 1-800-450-5852.