For her, it started with recognizing the importance that classified publications played in people’s lives and realizing the Hispanic community was not being served.
“I thought, if there are free classifieds in English in the Pennysaver, why couldn’t there be free classifieds in Spanish?”
Starting El Clasificado wasn’t easy. In 1988, just two years after launching, a recession hit that almost caused the business to go under. In order to keep the business afloat, Martha was forced to sell her house, sell her car, and move in with her father.
Click here to read the interesting interview Martha de la Torre did with Forbes.