
The room was filled to capacity with hundreds of excited small business owners gathered at the event presented by El Clasificado
As María Marín walked out on stage, the attendees’ energy only grew, providing her with a welcoming standing ovation at the 2010 Su Socio de Negocios Expo, a free event that first took place five years ago. The Puerto Rican motivational speaker gave an insightful speech regarding the art of negotiation requiring a more personal, rather than economic, approach to help entrepreneurs handle business matters from a different perspective.
“I don’t speak strictly about the economy, but personal motivation applies to everything in life,” said Marín after delivering her speech. “The mind is the true money maker.”
The famous radio host of “Tu vida es mi vida” (Your Life is My Life) took pleasure in the public’s enthusiasm for being “extroverted, loud, and cheerful,” and hoped “everyone returns home with a different mindset, because in the end emotional stability is more important than a business.”
In addition to being a great opportunity for attendees, some of which traveled from cities as far as Rancho Cucamonga and Ojai, the event was also profitable for sponsors like Sage, a marketing company. “The truth is, I thought there was going to be less activity, but I’ve been alone at the booth and haven’t been able to sit down for a minute,” exclaimed Carlos Kohan, the company’s director.
Following her speech, Marín appeared in the exhibition room to sign copies of her book “Pide más, espera más y obtendrás más” (Ask for More, Expect More, and You Will Get More), providing another opportunity for the attendees to meet with the financial expert and closure to the well-attended and highly acclaimed event.
The annual expo, connecting Latino small business owners to major product and service providers, was sponsored by Wells Fargo, Verizon, Staples, State Farm and the SBDC, and presented by El Clasificado.
“Su Socio de Negocios” is a series of events provided in Spanish to help entrepreneurs further grow and flourish their small businesses. In addition to the expo, free small business breakfast workshops are held throughout the year on topics such as using low cost accounting software, marketing using free technology tools, and how to use Facebook for business. The next breakfast seminar will take place on December 1st at El Clasificado’s corporate office in Norwalk.
The SuSociodeNegocios.com website and electronic newsletter reach more than 25,000 small business owners each week and provide ongoing tips for businesses operating in U.S. Latino grassroots communities.
For next year’s calendar of events and advertising opportunities, please contact:
Diana Aghili
Major Accounts Manager
[email protected]
1-800-964-6410
For more information about the next Su Socio de Negocios Business Expo, please visit: www.susociodenegocios.com


