Los Angeles, CA- April 17th, 2012– On April 13th, Su Socio de Negocios Expo offered hundreds of Latino entrepreneurs an informative presentation focused on the essential strategies that can help a business grow.
Martee Pierson, Director of the “Diversity Program” at Liberty Tax Insurance, was the keynote speaker of this free event, put together by El Clasificado and parent company, EC Hispanic Media.
The presentation kicked off discussing fundamental principles of success. “Knowing yourself, truthfully believing in your idea, family support and setting clear future goals are essential to sustain a business,” said Martee, who insisted that being flexible is also key along the way.
Pierson shared with attendees three basic ways of starting a company, from buying an existing one, acquiring a franchise or developing your own idea. “The most important thing to keep in mind is the advantages and disadvantages of each model as well as calculating how long it will take you to make a profit.”
Entrepreneurs like Cesar Estrada, a business owner from El Monte who offers loans to small businesses, was pleased with the event. “This is the first time I attend Su Socio de Negocios Expo and I found everything to be amazing. The topics were informative and I met plenty of fellow entrepreneurs. I believe it is a type of event that needs to happen more often for us business owners to support and help each other grow.”
The sponsors were also satisfied with the results. Carolina Valle, Senior Account Manager of Via Trading, said many people were interested in the services they offered. “We sell merchandise that is later resold. Although it is not something on everyone’s mind, the alternative has become popular to people who can share the idea with others interested in this type of business. This expo is a great opportunity for those who are just starting their business as well as those who already have an established enterprise.”
The event, that was televised live on Channel 22, took place at the Radisson Hotel in Whittier California and was sponsored by Bank of America, Western Dental, ESG Republic, Liberty Tax Services, Via Trading and SBDC, which did a small presentation on how to get a loan for your business. The next Su Socio de NegociosExpo will take place on May 30th in Long Beach.
“Su Socio de Negocios” is a series of business breakfasts, expos and networking events presented by El Clasificado since 2006. El Clasificado is an EC Hispanic company that provides a marketplace for Spanish speaking audiences throughout the United States and different Latin America countries via its website www.elclasificado.com This property deliver 10,000,000 page views and over 500,000 unique visitors monthly. El Clasificado’s print publication extends from the Central Valley of California to San Diego with a distribution of 475,000 weekly issues.
Contact: For media interviews or b-roll of the event please contact:
Alicia García de Angela, Director of Communications at 1-800-450-5852 or via e-mail at [email protected]
For marketing and partnership opportunities please contact:
Steve Nunez, Senior Marketing Coordinator, al 1-888-204-4591 | via e-mail [email protected]
