El Clasificado’s initial mission was to provide Spanish content and Hispanic Advertising to Latino Families when the publication began distribution in East Los Angeles in 1988. While distributing 10,000 copies weekly, advertisers initially faced lukewarm responses from the El Clasificado audience and the publications strategy shifted from home deliver to bulk drop circulation. Still following the same mission and relying on this model, the weekly publication now circulates 510,000 copies in over 300 cities stretching from San Diego to Fresno, CA and has become the go-to resource for Hispanic businesses looking to advertise their products and services to the Spanish speaking community.
As the publication has grown, so has the company’s flagship website, elclasificado.com, which, when first launched in 1998, was primarily used as vehicle to encourage Hispanic advertising in the free weekly publication. Following multiple relaunches, elclasificado.com became the number one Spanish content portal for connecting Latino Families and Hispanic buyers with sellers of more than 440 products and services for localized Hispanic advertising in 120 US cities and 270 cities globally.