Following up on our previous article regarding the need for companies to advertise in Spanish to reach US Hispanics, it’s also important to look at how linguistics can affect general…
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As Time reported yesterday, Mattel is counting on Latina moms during the upcoming Holiday season to help further drive sales for their most popular brands. Shifting from their general marketing…
As Time reported yesterday, Mattel is counting on Latina moms during the upcoming Holiday season to help further drive sales for their most popular brands. Shifting from their general marketing…
General Demographic Information* The New York-Northeastern NJ metropolitan area has the second largest US Hispanic population in the nation with 4.3 million Latinos. Hispanics living in the New York metropolitan…
Sol Trujillo is a man who has extensive leadership experience in the fields of global telecommunications, media, and cable industry. He is, and has been, an active corporate board member…
According to a recent 2013 report by the Pew Hispanic center, US Latinos are more likely to access the internet through mobile devices than Caucasian Non-Hispanic Americans and African Americans.*…
Hispanic Millennials are considered to be a major target for companies looking to reach the US Hispanic market. Ranging in age from 18-29, these young Hispanic adults account for 21%…
While many people would assume that Argentines have a strongly religious culture following the election of “Papa Francisco,” it should also be noted that they, like many Latino American cultures,…
General Demographic Information • Chicago has the fifth largest Hispanic metropolitan population in the United States* • 21% of the population is Hispanic* • 40% of the population is foreign…
Hispanic small businesses have been emerging throughout the United States over the past decade, emerging from small local businesses offering general service work in and around the house to major…
