Los Angeles, CA – April 25, 2002 – Al Borde is on the cutting edge of the burgeoning Hispanic youth market providing that music is the best recipe to reach this growing market. Al Borde rides along the tide with Census 2000’s results pointing out, ‘most dramatic growth in the Hispanic Youth population will be among teens. In Los Angeles alone, Hispanics under the age of 20 represent 58% of all youth. By 2003, it is estimated they will account for 80% of that segment.”
Al Borde (translation “on the edge”) is the first free bi-weekly Spanish language publication geared towards Latin Alternative music, culture, news, and events with verified circulation of 30,000 copies distributed regionally in Los Angeles, Orange County, Inland Empire and nationally via subscription.
Al Borde proves the myth about Hispanic Youth’s lack of interest in reading wrong. On the contrary Al Borde is sought as the #1 source of information when it comes to Latin Alternative music culture. Recently Al Borde received 13 awards at the NAHP’s (National Association of Hispanic Publications) XVII Convention in Dallas, Texas, a groundbreaking result for a youth oriented publication.
Al Borde has been at the forefront of Latin Alternative’s growth as bilingual and bi-cultural music aficionados’ appetite for fresh music sung in Spanish increases. “Hispanic Youth from different backgrounds find in Al Borde a common bond that of Latin Alternative,” says Al Borde editor Alicia Monsalve. In a highly misunderstood market segment, Al Borde has developed a faithful readership by focusing on Latin Alternative music. Young, bi-cultural Hispanics have embraced Al Borde as an informative vehicle that speaks their language: music.
On October 2001, Al Borde merged with El Clasificado, a strategic alliance guaranteeing the coveted Hispanic youth market, by uniting Al Borde’s fresh and hip editorial approach with El Clasificado’s marketing expertise and distribution. Martha de la Torre, CEO, of both publications comments, “corporations and businesses are losing the opportunity to impact this burgeoning market, either they are not aware of it or they simply cannot find an effective way to introduce themselves.”
Al Borde is the Latin Alternative publication with a verified circulation of 30,000 copies distributed regionally in Los Angeles, Orange County, Inland Empire and nationally via subscription. El Clasificado is a Spanish-language classified ads publication with consumer friendly editorial. El Clasificado, one of the nation’s largest free Spanish weekly publications with a verified circulation of 120,000 and a yearly revenue of $3,500,000. El Clasificado reachesthe Hispanic market regionally in Los Angeles, Orange County, Inland Empire.
Contact:
[email protected]
(800)450-5852
