Don’t Miss Out the Opportunity of Visiting Al Borde’s Booth at the LAMC
Los Angeles, CA – August 3, 2002 – For the third time in a row Al Borde is sponsoring and participating at the upcoming Latin Alternative Music Conference in New York City (August 8-10), one of the most anticipated events of this summer. Al Borde’s LAMC booth will host video and audio interviews, interactive information stations, and its promotional team will give away Al Borde issues covering the most exciting artists in the Latin Alternative scene.
Now in its third year, the Latin Alternative Music Conference has become the most important gathering for established, as well as emerging Latin rock artists. LAMC is driven by the participation of musicians, managers, industry executives and fans, their passionate love of Latin Alternative music and their desire to bring attention and media coverage to one of the most vibrant, diverse, inventive and innovative musical genres.
This three-day conference providing networking opportunities with the genres leading artists, label executives, journalists, managers, retailers, and programmers, is the most extensive to be offered by a music conference to date.
Al Borde is at the forefront of the thriving Hispanic Youth market demonstrating that music is the best avenue for reaching this highly misunderstood market segment. According to the Census 2000, “most dramatic growth in the Hispanic Youth population will be among teens. In Los Angeles alone, Hispanics under the age of 20 represent 58% of all youth. By 2003, it is estimated they will account for 80% of that segment.”
Al Borde (translation “on the edge”) is the first free bi-weekly Spanish language publication geared towards Latin Alternative music, culture, news, and events. Al Borde has a verified circulation of 32,000 copies distributed regionally in Los Angeles, Orange County, Inland Empire and nationally via subscription.
Al Borde is the barometer for Latin Alternative music, cutting edge culture, and satisfying the ever increasing appetite for fresh music sung in Spanish of bilingual and bi-cultural music aficionados. “Hispanic youth from different backgrounds find a common bond in Al Borde through Latin Alternative music,” says Al Borde editor Alicia Monsalve.
Al Borde has developed a faithful readership by focusing on Latin Alternative music. Young, bi-cultural Hispanics have embraced Al Borde as an informative vehicle that speaks their language: music. Al Borde disproves the myth that Hispanic youth lack interest in reading. On the contrary, Al Borde is sought after as the number one source for information when it comes to Latin Alternative music culture.
Last April at the NAHP’s (National Association of Hispanic Publications) XVII Convention in Dallas, Texas, Al Borde received 13 awards for its publication, demonstrating groundbreaking, unprecented results for a youth oriented publication.
In October 2001, Al Borde merged with El Clasificado, a strategic alliance guaranteeing the coveted Hispanic youth market, by uniting Al Borde’s fresh and hip editorial approach with El Clasificado’s marketing expertise and distribution. Martha de la Torre, CEO, of both publications comments, “corporations and businesses are losing the opportunity to impact this burgeoning market, either they are not aware of it or they simply cannot find an effective way to introduce themselves.”
Al Borde (translation “on the edge”) is the free bi-weekly Spanish language publication geared towards Latin Alternative music, culture, news, and events. Al Borde has a verified circulation of 32,000 copies distributed regionally in Los Angeles, Orange County, Inland Empire and nationally via subscription.
El Clasificado is a free weekly Spanish language classified publication that also contains consumer friendly editorial. El Clasificado, one of the nation’s largest free Spanish weekly publications, has a verified circulation of 130,000 copies distributed in Los Angeles, Orange County, Inland Empire and nationally via subscription.
Contact:
[email protected]
(800)450-5852
