El Clasificado’s renowned circulation program wins First Place for
Outstanding Circulation Program for ten years in a row
Los Angeles, CA –Oct 28, 2011– The grassroots Latino advertising
media group EC Hispanic Media was awarded 11 José Martí Awards for Publishing Excellence at the 26th annual National Association of
Hispanic Publications (NAHP) convention, hosted October 19-22 in Las
Vegas, Nevada.
El Clasificado garnered 11 awards, including a First Place for
Percentage Increase in Ad Dollars during 2010 with an 18% increment.
The recognition was one of 6 received awards in the marketing
categories.
El Clasificado’s renowned circulation program also won First Place for
Outstanding Circulation Program for the tenth consecutive time. Its
circulation currently manages 32 zones, has an aggregate circulation
of 470,000 and over 22,000 key distribution points into the greater
Latino communities within Los Angeles, Central Valley, San Diego and
Imperial County.
El Clasificado’s mission is to connect the local reader to the
community for goods, services, and inspiring events, a goal that
according to Martha de la Torre, CEO and founder of the company, has
been met by El Clasificado for years. “Effective local advertising is
what everyone is talking about and we have been doing it for 24 years.
We have over 16,000 advertisers in print and an online community that
surpasses 7,000,000 monthly impressions.”
Clara Padilla, president of the NAHP, said “My passion for the Hispanic
publishing industry remains strong and I keep amazed for the excellence
our members demonstrate on each and every market, thriving even in the
most critical circumstances.”
While traditional media outlets are experiencing audience declines,
Hispanic publications are bucking the trend and delivering an audience
of young, educated and loyal readers. Hispanic purchasing power now
exceeds $850 billion dollars, and the Hispanic population according to
recent Census data now numbers over 50 million, including Puerto Rico.
The National Association of Hispanic Publications, Inc. (NAHP) is a
nonprofit, non-partisan trade association representing the leading
English, Spanish and bilingual publications serving 41 markets in 39
states, the District of Columbia and Puerto Rico, with a combined
circulation of over 23 million. NAHP was founded in 1982 to promote
Spanish language publications as the most effective medium to reach the
fast growing Hispanic community. The NAHP mission is to further the
excellence, recognition and usage of Hispanic publications by providing
access to professional development opportunities to better serve and
empower our Hispanic communities.
The 26th annual National Association of Hispanic Publications (NAHP)
convention included cutting-edge workshops and lectures for industry
leaders and newcomers, touching on best practices, advertising, sales,
news and social media for an ever-strengthening Hispanic audience.
About EC Hispanic Media
EC Hispanic Media is a Los Angeles based company with headquarters in
Norwalk, California. Through its flagship print product, El
Clasificado, EC Hispanic media reaches 1.5 million Hispanics on a
weekly basis. Its footprint extends from the Central Valley of
California to San Diego with a distribution of 460,000. In the last
year, the distribution has grown at a neck-breaking pace, and has
recently expanded into the Fresno and the Bakersfield markets. EC
Hispanic media also owns elclasificado.com, which generates 6 million
page views per month from across the United States. EC Hispanic Media’s
events division produces “Quinceañera Expo” which attracts 10,000
attendees annually, and the “Su Socio de Negocios” small business
workshop series. EC Hispanic Media also reaches the bilingual Hispanic
via its online property alborde.com and its “Día de los Muertos” event
in November.
2011 NAHP’s Jose Martí Publishing Awards – Final results
El Clasificado wins 11 awards!!!
– Gold Award / Outstanding Circulation Program
– Gold Award / Percentage Increase in Ad Dollars During 2010 = 18%
– Gold Award / Outstanding Marketing Effort Targeting Readers
– Gold Award / Outstanding Single Sales Sheet
– Gold Award / Outstanding e-publication
– Silver Award / Outstanding Classified Section
– Silver Award / Marketing Newsletter – “Quinceanera.com”
– Bronze Award / Outstanding Publication Website – ElClasificado.com
– Bronze Award / Outstanding Political Article
– Bronze Award / Outstanding Business Article
– Bronze Award / Outstanding Ad promoting your publication
For more information regarding EC Hispanic media and El Clasificado, please contact Alicia Garcia de Angela, Director of Communications / 1-800-450-5852 / e-mail: [email protected].
