The Los Angeles based media company was awarded with six first place and two third place prizes at the AFCP Convention
El Clasificado News. Los Angeles
Perseverance is a virtue, one that El Clasificado demonstrated in the company’s early days as a struggling publication, and in to the present as a multi-platform business with multiple niche-targeting capabilities. The success of this trait was evidenced on April 28-30 by the Association of Free Community Papers Awards (AFCP), held at the Sheraton San Diego Hotel and Marina, where it was awarded with a total of eight prizes, including six for first place in categories such as Best Online Presentation of Classified Ads for its website ElClasificado.com.
In addition to the efforts focused on the company’s flagship site, which now exceeds 33 million page views monthly, the corporation was also recognized for MasClientes.com, one of the newest tools for Hispanic customers in need of internet presence, which was presented with the honor of Best Web Innovation.
Not to be overshadowed by the company’s success in the digital realm, El Clasificado’s Editorial Department was also awarded for a story written by Alicia García de Angela, their Director of Content. This article, with a community focus, narrated the initiative of Carlos Vives, a Colombian singer turned music teacher for children at an elementary school in Los Angeles.
In addition to these recognitions, the company was also recognized in the categories of Best Classified Layout for the print version of El Clasificado, Best Self Promotion in Social Media for Quinceanera.com, and Best Sales Presentation, with two third place self promotion awards honoring ElClasificado.com and EC Classifieds, the newest English-language publication for the Norwalk corporation.
“We are especially proud of these awards because they recognize our growth within the multiple platforms that Latino-Americans use, but even more so because they recognize the strength of all our brands, from El Clasificado to Masclientes.com, and the broad and niche-oriented consumers we market towards to help companies reach for the Hispanic community,” said Martha de la Torre, Cofounder of El Clasificado.
This year’s AFCP awards received over 1,400 entries from other classified organizations around the country. Highlighting the competitive nature of the event, organizers for the awards ceremony considered the event to be a great success.